Complete visual identity — colors, typography, revised logo system, photography, and social media standards.
"Onifit is for people who show up. Every day. No excuses. We build gymwear that earns its place in every session — functional by design, sharp by intention."
Every product built to perform. Function drives form — never the other way.
Clean lines. Bold presence. Gymwear that looks as good outside the gym as in it.
Same energy on Instagram, website, packaging, and product. One brand, every surface.
Onifit speaks like a training partner — direct, motivating, no fluff. Not arrogant. Not soft.
1 — Hook (3–5 words, statement)
2 — Power line (what makes this different)
3 — Call to action (sharp, one word or phrase)
4 — Hashtags (separate, never in caption body)
"Built for the dark. Made for the grind.
No days off, no compromises.
Shop now → link in bio."
Acid Lime (#C4F000) is Onifit's signature. It's the most high-visibility accent in performance fashion right now — used strategically, not constantly.
Dark tones dominate — they communicate premium. Acid is the surprise. Bone/White for breathing room and light-mode content.
Headlines, Logo, Display
700 Bold, 800 ExtraBold, 900 Black
ALL CAPS always
Body, Captions, UI
300 Light, 400 Regular, 500 Medium
The full wordmark is always primary. Below are all four icon/monogram options — "OF" has been removed. Each works for embroidery, hang tags, and Instagram avatar.
Main signature on all dark surfaces. The acid underline is non-negotiable — it's the brand marker.
Bone backgrounds, garment hang tags, light-mode website pages.
All four options below replace the removed "OF" mark. Each has different strengths. A recommendation is marked.
Single letter. Zero ambiguity. Works at any size — from 16px favicon to 10cm embroidery. Ownable.
Reads as "On It" — reinforces the brand's action energy. Two letters still work small. No bad associations.
Full brand initial — O·nifit. Three letters, no baggage, reads like a code. Slightly harder to embroider at small sizes.
Abstract motion mark — circle + slash. No letters at all. Unique, scalable, but needs time to build recognition.
Simulated chest embroidery placement — all options at equivalent stitch size.
Photography is the most critical touchpoint for an Instagram-driven brand. Every image must feel intentional — premium, athletic, editorial. These are your specs for tomorrow's shoot.
Main background for all dark-mode shots. Matte finish — no shine or gloss. Not pure black; #1C1C1E has depth. Use for most product hero shots.
For lighter garments, flat lays, and product detail shots. Bone is warmer than pure white — it photographs beautifully and pairs perfectly with dark garments.
Resistance bands, bottles, or other props in Acid Lime add a brand signature moment. Use sparingly — one accent element per frame.
Alternate between dark and bone/light posts. The grid should feel rhythmic — never random. Follow this repeating pattern:
Pattern: Dark Product → Light Product → Dark Product / repeat. Occasional full-acid panel for launches.
#onifit #onifitgymwear #gymwearindia #fitnessindia #gymwear #indianfitness #workoutwear #gymstyle
1080×1080px. Primary product shots. Most versatile.
1080×1350px. Best for single product ads. More screen real estate.
1080×1920px. Keep safe zone margins for text placement.
Always shoot product photos at 4:5 or taller — never landscape.
Primary CTA — Acid fill, Void text, no radius
Secondary CTA — Ghost button with Acid border
Tertiary — Subtle ghost, smoke color